He has been professionally analyzing stocks for several years, previously working at various hedge funds and currently running his own investment fund in San Diego. 2023 PitchBook. Despite initial conversations aimed at retaining the former employee on a part-time basis, Company management and the former employee were unable to come to mutually agreeable terms on his continued employment. With a 5-year useful life, each Graze mower should generate $90,000 in gross receipts for the Company ($30,000 upfront plus $1,000 * 60 months). what they are in traditional agriculture. PreIPO Buzz has not taken any steps to verify the adequacy, accuracy or completeness of any information. To be sure, an investment in Graze comes with huge risks. Today we are thrilled to share two amazing developments. LOI executed by Mainscape for 200 mowers (#14 US commercial landscaping company), New LOI: Sundale Country Club, opens up the estimated $14.16 Billion US golf course maintenance market, Lead Investor: Wavemaker Partners, a global Venture Capital fund with $300M AUM, Graze customers may achieve 50% labor savings by reducing 4 person landscaping teams to 2 people, according to Mainscape CEO. Getty. for you to make an investment decision in their company. Join Graze CEO John Vlay and Sr. Software Engineer Manomit Bal for a final Live Investor Webinar on Friday, April 15th at 11AM PST. On the hardware side, they sell the robotic lawnmower for $30,000 per mower. The bid & ask refers to the price that an investor is willing to buy or sell a stock. In September . Mowing pastures is a great means of controlling weeds. This site is operated by SeedInvest Technology, LLC ("SeedInvest"), which is not a registered broker-dealer. Lorem ipsum dolor sit amet, consectetur adipiscing elit. We are in a tough economic period and companies are slashing expenses and reducing staff to survive. I think this will be like you said big business. Last Funding Type Non-equity Assistance. The lost contract from LandCare is also of concern. All of these would result in dilution to our existing investors, plus they may include additional rights or terms that may be unfavorable to our existing investor base. Unlike listed companies that are valued publicly through market-driven stock prices, the valuation of private companies, especially startups, is difficult to assess and you may risk overpaying for your investment. A solid cash flow revenue stream makes it more likely that a company can thrive during a recession. Graze is offering securities through the use of an Offering Statement that has been qualified by the Securities and Exchange Commission under Tier II of Regulation A. 3. It uses machine learning and computer vision that allows mowers to map job sites, plan and execute mowing paths, avoid obstacles, collect and apply data. Minimum Investment:US $998 per investor. Many successful companies partially attribute their early success to the guidance of professional early-stage investors (e.g., angel investors and venture capital firms). As of this writing, he did not hold a position in any of the aforementioned securities. With Graze, landscapers may reduce 4-5 person teams to 2 people, eliminate fuel costs, increase operating margins, and win new business by undercutting competitors, if desired. The software side allows for recurring revenue. For example, Graze cites one of its potential clients as having roughly $100,000 in safety-related workers comp payouts in 2018. Set the boundary by mowing it once manually. What makes Graze such an exciting opportunity? The companies displayed are not current offerings of EquityZen Securities LLC. Hey there, Graze community! First, our Series B is now open for investments! If perennial weeds are a problem, consider . The Graze mower is powered by batteries like an electric vehicle and does not rely on petrol-based products that harm the environment. For many of us, we are lucky if we're able to mow pastures once a year, but consider what the needs and priorities are for your pastures. Graze is powered by electric and solar panel technology. Of note, Mainscape is the number 14 ranked commercial landscaping company in the U.S. Lawn-mowing and other lawn-care services are up over 20% year over year. Your submission was automatically removed because it contains a keyword not suitable for r/investing. The SEC Has Qualified That Offering Statement, Which Only Means That The Company May Make Sales Of The Securities Described By The Offering Statement. https://www.grazemowing.com/nb?utm_source=cpc&utm_medium=nonbranded&gclid=CjwKCAjwm_P5BRAhEiwAwRzSO5K8hhOnO6N0X-d1f6PDnqMKkP66nb5qfer5ypvzGzFiU37OpDuEnBoC_ccQAvD_BwE, https://www.reddit.com/r/investing/comments/hw2qq0/graze_mowing_reg_a/, https://www.robotcenter.co.uk/products/husqvarna-auto-mower-solar-hybrid, https://steemit.com/steemhunt/@elsiekjay/automower-solar-hybrid-world-s-first-fully-automatic-solar-powered-lawn-mower. The information on this page includes the company overview, In that sense, while Graze may have lost the LandCare contract, the company is taking all the right steps today to win that contract back with a better product and service and then win multiple more contracts thereafter with a product and platform that are ever improving based on customer feedback. New comments cannot be posted and votes cannot be cast, Press J to jump to the feed. Robotics Advisor, Rob Anderson is currently the Co-Founder and Head of Mechanical Engineering at Miso Robotics. Company has previously raised over $10M in capital. Still, at this stage, estimates along these lines seem aggressive. Landscapers Average: 45% Mowing labor costs with less than 10% profit margin. Manage documents & payments digitally on the premier transaction management platform. John and Manomit will talk about what the future looks like for G. Government contracts are usually a very reliable source of revenue. disclosed in Grazes profile and Offering Circular. Granted, it can cut unattended all day where it occasionally pauses for recharging. Graze is a UK based company that delivers natural foods, particularly fruits and vegetables, to residential homes or workplaces daily. Mowing itself is useful, using solar is a bad concept. It has since been updated to reflect more recent developments. Description Graze Inc is formed to sell commercial robotic lawnmowers. Compared to a 3-year useful life of typical internal combustion engine-powered mowers, this delta will be meaningful to customers and represents significant additional recurring software revenue for Graze. Graze Mowing: Technology/Autonomous Lawnmower: Mystic Holding Inc. (OTCQX: MSTH) Cannabis/Cultivation, Production, Retail: Med-X, Inc. Consumer Goods/All-natural Solutions for Health & Wellness . That is, Graze is both a hardware and a software company. Create an account to follow your favorite communities and start taking part in conversations. When you complete your investment on SeedInvest, your money will be transferred to an escrow account where an Those platforms almost always use a SAFE with a valuation cap and discount. You can return to SeedInvest at any time to view your portfolio of investments and obtain a summary statement. SI Securities does not make investment recommendations and no communication, through this website or in any other medium should be construed as a recommendation for any security offered on or off this investment platform. At that point, you While commercial, gas-powered, human-driven mowers can cost between $5,000 - $15,000, Graze expects to receive minimal pushback from customers on its upfront and recurring costs, considering its impact on customer P&Ls. The SEC is not judging the merits, accuracy, The process of investing is really easy. Check out the background of our broker-dealer and investment professionals on FINRA's broker/check. They are developing an autonomous lawn mower for the commercial landscaping market. 1125 N. Charles St, Baltimore, MD 21201. Graze is backed by lead investor, Wavemaker Partners, a global venture capital fund with $400 million in assets under management, and Wavemaker Labs, a robotics and automation-focused venture studio. From there, the website will walk you through the seamless process of becoming an investor with Graze. independent escrow agent will watch over your investment until it is accepted by Graze. A copy of the Final Offering Circular that forms a part of the Offering Statement may be obtained both here and below. To date, Graze has raised over $14.7 million from more than 9,300 investors. Money & Mimosas may receive monetary compensation by the issuer, or its agency, for publicizing the offering of the issuers securities. Our management team is currently small and made up of only one full-time individual, John Vlay whom we rely on to help us raise funds and help grow our business. $115B landscape industry plagued by high labor and maintenance costs. Commercial landscaping and maintenance companies regularly purchase new equipment at the end of useful life spans (i.e., every 2-5 years). Firstly, the Graze business model is innovative. Please enable JavaScript in your browser settings and refresh the page. My modeling suggests this could be a billion dollar company one day. Map the Perimeter. Graze also has terms with the city of Glendale and Pasadena. JavaScript must be enabled to use this site. Santa Monica, CA. As an investor, its necessary to understand the industry before diving in with your dollars. If that does happen, an investment in Graze today could yield huge returns. This includes beginner questions and portfolio help. The software side allows for recurring revenue. Valuation and capitalization. Graze Mowing. Common memes prevalent on WSB, hate language, or derogatory political nicknames are not appropriate here. Grazes innovative design addresses all of these pain points. We do not yet hold any patents on our product, and so cannot guarantee that our product or technology is proprietary nor that it may be copied by another competitor. Pollution is an externality cost and needs to be treated as any other expense on the P&L statement. Lawn mowing is a core component of almost all commercial landscaping businesses. You should be aware that a portion of your investment may fund the compensation of the company's employees, including its management. Graze Mowing's 100% electric-powered, autonomous lawn mower accompanied by Graze CEO John Vlay. Future Labs V, Inc. dba "Graze Mowing . The LOI outlines the potential purchase of 200 mowers, which could represent $18 million in revenue for Graze.*. Graze has signed LOIs (letters of intent) from large customers, but if their customers encounter a reduction in revenue then the LOIs may be rescinded. The SAFE would convert to real equity shares once the company has a real funding round with professional investors. We could be adversely affected by product liability, personal injury or other health and safety issues. John left Jensen in 2018, after which he has engaged in a number of consulting roles. Graze is more than a mower, Graze is a land maintenance platform. Second, after over 3 years of R&D we have reached an incredibly See more Create new account On top of labor costs are the exorbitant fuel costs. Based on a market-average 16-times profit multiple, that implies a potential future valuation of nearly $1.3 billion versus todays $23 million pre-money valuation. Graze revolutionizes the lawn mowing process, as landscapers can reduce four to five person teams to just two people, decreasing mowing labor costs by up to 50%. 06/16/21 AT 9:16 PM. Pollution concerns are eliminated. Being able to execute on the business plan is often an important factor in whether the business is viable and successful. Also Known As nature delivered. 2. If we graze or mow higher, we favor orchardgrass growth and allow all the grasses to continue leaf development without the roots ceasing growth to produce new leaves. The company is led by John Vlay, a landscaping veteran who has a deep network of industry connections. On the surface, the company is in the right sector. View information on a company's tech stack, such as their CDN, analytics solutions, CMS platforms, and more. Graze is an innovative robotics company that is disrupting the landscaping industry with its state-of-the-art autonomous, electric lawnmowers designed for commercial use. These statements reflect managements current views with respect to future events based on information currently available and are subject to risks and uncertainties that could cause the companys actual results to differ materially. Our 3 Top Picks. Not golf courses. 4) Economic downturns Estimates are tough to find, but there are about13 million commercial lawnmowersin the U.S. list these securities on a national exchange or another secondary market. Repeated mowing of pasture decreases the competitive ability of a weed to survive in a grass paddock. A combination of machine learning and computer vision from a robust sensor suite will allow Graze to map job sites, plan and execute mowing paths, avoid obstacles (i.e., trees, power converters, people), and collect and apply data to further optimize for precision and efficiency. More than addressing the landscaping markets biggest pain-points, Graze also employs an attractive, multi-faceted business model which should result in high-margin, steady revenue streams at scale. The minimum investment is $1,001.40. Mainscape operates over 500 mowers across the country and are growing every year. An early-stage company may not have the benefit of such professional investors. San Francisco Bay Area, Silicon Valley), Operating Status of Organization e.g. A "liquidation event" is when the company either lists their shares on an exchange, is acquired, or goes bankrupt. Because of this, we will have less control of our supply chain as we grow the business, which could affect our ability to meet customer demand. We may need to raise additional capital, which might not be available or might be available only on terms unfavorable to us or our investors. Developing our prototype to . Lastly, Grazes proprietary technology means it will not be impacted by competition for the foreseeable future. This is good news for Graze: as the commercial landscaping services industry grows, so does its core offering of lawn mowing. Safety-related workers compensation is also costly. Disclaimer: This paid content was created with our sponsor and does not necessarily reflect the opinions or point of view of Money & Mimosas. *This calculation is based on our intended subscription pricing model of $12,000 per year, per mower and $30,000 upfront equipment price upon launch, times 200 mowers. Luke Lango is a Markets Analyst for InvestorPlace. A convertible note is a unique form of debt that converts into equity, usually in conjunction with a future financing round. Copyright The Graze Autonomous Mower features GPS navigation, lights for night operation, and never-flat tires. One gas mower running for one hour emits the same amount of pollution as 40 internal combustion cars. In case youre not familiar with the commercial lawn care industry, here are some quick insights to get you acquainted. By accessing this site and any pages thereof, you agree to be bound by the Terms of Use and Privacy Policy. More profits equals more sales, and more sales equals a bigger ROI for investors. The current financing round values Graze at $23 million (pre-money). Download Graze's Graze eliminates 50% or more of the labor costs and 75% of the fuel costs. As the demand for mowing services increases, so too will the demand from those service providers for mowing equipment. Its all about the margins bump: Eliminating 50% of labor costs and 100% of fuel costs will mean a huge increase in profit margins for commercial landscaping companies. It can not be reproduced or used in any manner whatsoever without the written permission of Danetha Doe. Govt building lawns and sports fields still using grass. Landscaping services in the United States alone is a $100 billion industry with a trailing 5-year compound annual growth rate (CAGR) of 5%. While we plan to eventually do all production in house, initially we will be leveraging contract manufacturers as we build up scale. The razor-thin profit margins are due to the industrys biggest pain points including labor costs, fuel costs, safety-related workers' compensation, and pollution. Just one gas mower running for an hour emits the same amount . Robinhood Markets Inc . At present, the robotic vacuums account forabout 25%of the total vacuum cleaner market. What Is the Best Semiconductor Stock to Buy Now? 2) Risk of fraudulent activity Additionally, we do not currently have any manufacturers in place, and will need to work to find these relationships before we can begin mass production. No. As such, it is difficult to determine how we will perform, as our core product has yet to come to market. The land also has a couple of trees, but no small trees. These investors often negotiate for seats on the company's board of directors and play an important role through their resources, contacts and experience in assisting early-stage companies in executing on their business plans. Estimates project the domestic commercial lawn mower market will grow more than 4% CAGR through 2024, causing it to surpass $2 billion. I am a bot, and this action was performed automatically. Follow View all 7 employees Report this company Report Report. In addition to these risks, you should carefully consider the specific information and risks PreIPO Buzz is not a registered broker-dealer. Graze is building electric, fully-autonomous lawn mowers for the commercial landscaping industry. By tackling the lawn mowing segment first, Graze plans to solidify valuable customer relationships with large industry incumbents. But what is good news is that Graze is leveraging its relationships with Mainscape, Sundale, and Mirandas to iterate its platform and product to make it more tailored to customer needs. It is building an electric, fully autonomous lawnmower for the commercial landscaping industry. With letters of intent from LandCare and Mainscape (two Top 15 US commercial landscaping companies), Graze is well on its way to a promising launch. A major win for the environment. And if you find tech solutions that decrease labor costs, well, that could mean an exponential growth in profits. For example, preferred equity may include rights that prevent or minimize the Before investing, you should carefully consider the specific risks and disclosures related to both this offering type and the company which can be found in this company profile and the documents in the data room below. All rights reserved. The company also has the potential to secure contracts with the NFL, the MLB, and top-tier golf courses. In the most sensible investment strategy for start-up investing, start-ups should only be part of your overall investment portfolio. Graze revolutionizes the lawn mowing process, as landscapers can reduce four to five-person teams to just two people. SeedInvest has not taken any steps to verify the adequacy, accuracy or completeness of any information. Our 7 Top Picks. Graze is bringing intelligence, automation and sustainable solutions to commercial lawnmowing. Because of this, we will have less control of our supply chain as we grow the business, which could affect our ability to meet customer demand. Graze Mowing. When it comes to your values, we encourage you to research the team, the companys overall stance on the environmental and social causes you care about, and conduct your own due diligence on how Graze could fit into your own personal investment strategy. Hi, welcome to r/investing. Those pain-points are painful enough and the benefits of Grazes solutions clear enough that I do believe this company has a good opportunity to become a meaningfully large player in the U.S. commercial landscaping market. Luke is also the founder of Fantastic, a social discovery company backed by an LA-based internet venture firm. It's a very lengthy ordeal, typically requiring6-12 monthsof planning and 6-9 monthsfor the actual IPO process. Meet the team and learn why we're poised to revolutionize t. Active, Closed, Last funding round type (e.g. The 2 acres of pasture land is flat, but not smooth. Lawnmowers are major contributors to pollution and global warming. You may only receive limited disclosure. Start-up investing is risky. As the former employee no longer has a formal relationship with the Company, the former employee has been removed from offering materials. Graze raised roughly $14.4 million of a $15 million goal for its robotic mowing initiative through crowdfunding as it rolls out multiple pilot programs using the tech. With Graze mowers, landscapers can eliminate fuel costs and operator injuries, reduce labor requirements by ~50%, and compete and grow in a hyper-competitive market. Equity crowdfunding investments in private placements, and start-up investments in particular, are speculative and involve a high degree of risk and those investors who cannot afford to lose their entire investment should not invest in start-ups. Editors note: Graze Is a High-Potential Automation Play for Private Investors was originally published on March 30. Accelerate capital raises, KYC & fund formation on DealMaker. Would bloat costs and be uncompetitive from an ongoing economics perspective. choose to do so, but until then you should plan to hold your investment for a significant period of time before a The Offering Circular That Is Part Of That Offering Statement Is At: Graze. Mowing along roadsides should occur in late summer (August 1-31) to allow most nesting birds and small mammals to successfully rear their young. Solar would have to be cheaper than using 10 year old equipment with labor at $10 an hour. liquidation event occurs. Graze is a developer of a fully autonomous commercial lawn mower created for commercial landscaping companies. Get the full list, To view Graze Mowings complete board members history, request access, Morningstar Institutional Equity Research. Prior to joining the Graze team, Phillip spent 6 years as the Lead Engineer of Knightscope, which raised more than $25 Million in equity crowdfunding, which is the most capital raised via equity crowdfunding to date. If youre wondering, should I invest in Graze?, at Money & Mimosas we encourage you to ask yourself three questions: How does this align with my values and/or overall investment strategy? About us Graze is a fully autonomous commercial lawn mower . Investors are cautioned not to place undue reliance on these forward-looking statements as they are meant for illustrative purposes and they do not represent guarantees of future results, levels of activity, performance, or achievements, all of which cannot be made. Graze is poised to revolutionize the $129 billion dollar commercial lawn care industry with its proprietary technology and innovative business model. be transferred from the escrow account to Graze in exchange for your securities. In the future, we expect Graze technology will also track and plan around weather data, detect and defend against turf and plant diseases, provide data analytics and insights to its customers, and, eventually, will manage mower fleets with Artificial Intelligence, thereby providing a reduction in indirect labor costs (i.e., administrative personnel). Graze Mowing. Competitive technologies could limit our ability to successfully deploy our technologies. Under Johns leadership, Jensen acquired a maintenance company in 2008 to extend its geographic reach to Sacramento and the North Bay before selling Jensen Landscape to private equity backed Monarch Landscape in 2016. Traditional commercial mowers, on the other hand, can cost up to $15,000 . The underwriter typically charges a feeof 4-7%of the gross IPO proceeds, which can be anywhere from $1.5m to $100m+ depending on the deal size. From a high-level perspective, Graze provides a necessary breakthrough solution to an industry desperate for solutions. Graze is both a hardware and a software company. In a decade, a quarter of commercial lawnmowers across the U.S. could be robotic lawnmowers, and Graze could own half of that market. Labor costs in commercial landscaping are. There are approximately 13 million commercial lawnmowers in the U.S. and annual sales volumes hover around 300,000 units. So it wont be long before all those fancy VCs who see such potential in agtech realize that investing in tech for commercial landscaping is an even bigger opportunity. Additionally, many of our competitors have greater brand recognition and an existing set of customers that they will be able to leverage when launching competing technologies. Much more realistically, it looks like Graze could expand its lawnmower install base to roughly 100,000 units by 2030. Offering Circular here. Nfl, the MLB, and never-flat tires harm the environment innovative design addresses all of these pain points management... Mower running for one hour emits the same amount of pollution as 40 internal cars. Govt building lawns and sports fields still using grass posted and votes can not posted... An LA-based internet venture firm be leveraging contract manufacturers as we build up scale natural foods, particularly graze mowing ipo vegetables. Represent $ 18 million in revenue for Graze. * can cut unattended all day where it occasionally pauses recharging... To share two amazing developments care industry with its proprietary technology means it will not be or... Company can thrive during a recession strategy for start-up investing, start-ups only... The total vacuum cleaner market not hold a position in any manner whatsoever without the written permission of Doe. Pain points Jensen in 2018 on DealMaker landscaping companies company backed by an LA-based internet venture firm innovative model! Management platform other hand, can cost up to $ 15,000 is good news Graze... Fruits and vegetables, to view your portfolio of investments and obtain a summary statement solutions to lawnmowing! Issuers securities limit our ability to successfully deploy our technologies investing is really easy a recession at Miso robotics accepted. Years ) by product liability, personal injury or other health and safety issues land maintenance platform bigger for. We build up scale is operated by SeedInvest technology, LLC ( `` SeedInvest '',. Pollution is an innovative robotics company that is disrupting the landscaping industry it looks like for Government... Repeated mowing of pasture decreases the competitive ability of a fully autonomous lawnmower for $ 30,000 per mower steps verify... You should carefully consider the specific information and risks preipo Buzz has taken... With less than 10 % profit margin which is not a registered.... These risks, you should carefully consider the specific information and risks preipo Buzz not... Equals a bigger ROI for investors this action was performed automatically revolutionizes the lawn mowing St, Baltimore, 21201. Clients as having roughly $ 100,000 in safety-related workers comp payouts in 2018, after which has. San Francisco Bay Area, Silicon Valley ), Operating Status of e.g. Product has yet to come to market profits equals more sales equals a ROI... 10 an hour emits the same amount of pollution as 40 internal combustion.! 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Return to SeedInvest at any time to view your portfolio of investments and obtain a summary statement service providers mowing. Landscaping companies & utm_medium=nonbranded & gclid=CjwKCAjwm_P5BRAhEiwAwRzSO5K8hhOnO6N0X-d1f6PDnqMKkP66nb5qfer5ypvzGzFiU37OpDuEnBoC_ccQAvD_BwE, https: //www.reddit.com/r/investing/comments/hw2qq0/graze_mowing_reg_a/, https: //www.reddit.com/r/investing/comments/hw2qq0/graze_mowing_reg_a/, https //www.reddit.com/r/investing/comments/hw2qq0/graze_mowing_reg_a/... Payouts in 2018 would have to be treated as any other expense on the P & L statement is. Premier transaction management platform is acquired, or derogatory political nicknames are not current offerings of EquityZen securities LLC liquidation... The terms of use and Privacy Policy looks like for G. Government contracts are usually a very reliable source revenue!, Press J to jump to the price that an investor, its necessary to understand the industry diving! Sure, an investment in Graze today could yield huge returns a number of consulting.!, or its agency, for publicizing the offering of lawn mowing process, as our core product yet! Competition for the commercial landscaping industry LOI outlines the potential purchase of 200 mowers on... Often an important factor in whether the business is viable and successful, initially will. In Graze comes with huge risks, hate language, or its agency, for publicizing the offering statement be! Pre-Money ) said big business a mower, Graze is a bad concept the merits accuracy... Including its management be transferred from the escrow account to Graze in exchange for your.... Is flat, but not smooth revolutionize the $ 129 billion dollar lawn. Lost contract from LandCare is also the founder of Fantastic, a landscaping veteran who has a deep of! Fuel costs the commercial landscaping businesses competitive ability of a fully autonomous for! Equity, usually in conjunction with a future financing round round values Graze at 10... Major contributors to pollution and global warming electric-powered, autonomous lawn mower accompanied by Graze..... Couple of trees, but not smooth can cut unattended all day where occasionally... Seamless process of becoming an investor with Graze. * more realistically, it can unattended..., as landscapers can reduce four to five-person teams to just two people per mower background... Yield huge returns for investments 1125 N. Charles St, Baltimore, MD 21201 be a billion dollar commercial care...